Product
Consumers Can "Take the Money and Ride" into Fall
with Cooper Tire Rebate Program
FINDLAY, OHIO, AUGUST 25, 2009 — COOPER TIRE & RUBBER COMPANY (NYSE: CTB) announced today that its highly successful "Take the Money and Ride" rebate program will return this fall. The promotion runs August 25, 2009, through October 31, 2009. Now consumers can get up to a $75 Visa rebate card by mail when they buy a set of four qualifying tires.
"The feedback from both our dealers and consumers on the 'Take the Money and Ride' program has been very positive," said Hal Gardner, vice president of marketing for the North American Tire Division at Cooper Tire. "With that support, we're excited about giving consumers yet another opportunity to take advantage of big savings on an assortment of select Cooper tires, including the newly launched Cooper GFE."
Cooper is supporting the rebate program with national TV, which includes sponsorship of the ABC Halftime Show, and local radio advertising, as well as point of sale materials for its dealers including a poster, tire insert, window decal and counter card entry form. Consumers can obtain a rebate form from their local Cooper Tire dealer or download one at www.coopertire.com.
The lineup of eligible products for the fall "Take the Money and Ride" rebate promotion is:
- The Lifeliner GLS (45,000- or 60,000-mile warranty) is Cooper's all-season touring tire designed for consumers looking for touring performance in a moderately priced tire.
- The Cooper GFE (60,000-mile warranty), a new premier low-rolling resistance tire designed to maximize fuel efficiency.
- The CS4 Touring (60,000- or 80,000-mile warranty) is a premium luxury tire designed for all-season traction without sacrificing performance. It's available for a wide range of vehicles including passenger cars, minivans, small SUVs and crossovers.
- The Discoverer CTS (70,000-mile warranty) is a premium luxury touring tire designed to deliver higher levels of wet traction, ride comfort and appearance demanded of todays upscale SUVs and CUVs.
- The Discoverer ATR (50,000-mile warranty) is Cooper's premium all-terrain SUV and light truck tire designed as a replacement tire for drivers who want increased traction without giving up comfort features. It is available for SUVs, crossovers, light trucks and some vans.
- The Discoverer H/T (40,000- or 60,000-mile warranty) is designed for drivers looking for all-season traction and a premium warranty in a highway touring tire. The H/T is available for SUVs, crossovers, light trucks and some vans.
- The Discoverer STT is Cooper's premium high-void off-road light truck traction tire designed for drivers who want the utmost in off-road traction.
- The Discoverer S/T is Cooper's premium all-purpose SUV/light truck traction tire that is a hybrid of three designs — all-terrain, high void and commercial traction.
- The Discoverer S/T-C is Cooper's premium all-purpose light truck tire that utilizes a special cut and chip resistant tread compound.
The following two eligible products have limited availability through select retailers:
- Cooper Response Touring tires are designed to provide a smooth ride without compromising on performance and quality traction.
- The Discoverer LSX (60,000-mile warranty) is an S-rated premium SUV tire that provides enhanced wet traction and all-season performance for SUVs, crossovers, light trucks and some vans.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car and light truck tires and subsidiaries that specialize in medium truck, motorcycle and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world. For more information, visit Cooper Tire's web site at: www.coopertire.com
Company Contact: Michelle Zeisloft, 419-423-1321